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I absolutely love what I do and still get inspired each time a new assignment comes along. Each client brings something fresh and new and I would love to hear about your next project.

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Location

Rugby
Warwickshire

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Phone

‭07968 326267‬

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Email

jo@projectbmarketing.co.uk

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It’s mental health awareness week and this year It’s mental health awareness week and this year the theme is loneliness.

It can sometimes be a lonely life when you’re running a business solo and as a freelancer you can find yourself leading a solitary existence without really meaning to.

It’s so important to maintain those human connections to avoid feeling isolated.

If you’re feeling lonely or disconnected from others there are lots of things you can do to combat that! Here’s a few ideas…

💁🏼‍♀️ Vary your location, try a co-working space

🙆🏼‍♀️ Organise a regular meet/work session with another freelancer

🙋🏼‍♀️ Give networking a go and make some new connections

💆🏼‍♀️ Make sure you’re balancing work/self time

👩🏼‍💻 Connect with other like-minded peeps online, there’s always someone I can chat to on here ☺️

Whatever you do, just remember you don’t have to go it alone, there’s lots of us out there just like you 👩🏼‍🤝‍👩🏽

#mentalhealthawarenessweek #mentalhealthmatters #mentalhealthatwork #freelancelife #freelancewriter #solopreneurlife  #freelancingfemales #freelancetofreedom #createandconnect  #beyourselfinbusiness #smallbizlife #smallbizlove #businesswithheart #smallandmightybusiness #smallbusinessbigdreams #lovemybiz #9tothrive #projectbmarketing
This really is a GOOD FRIDAY 🤩 Just received m This really is a GOOD FRIDAY 🤩

Just received my nomination badge for the ‘Woman who achieves in Marketing’ at the @womanwhouk awards.

I’ve always been too self-conscious to enter any awards in the past as I’d rather my clients be in the spotlight than me, but I’ve made a promise to myself to be more visible in 2022 so here goes!

I did need a little push though 😂 so thx to @tadahsupport and @mulberrywebdesign for encouraging me 😘

Good luck to all the amazing ladies taking part, can’t wait to meet you all at the awards event in the summer 🙌

#iamawomanwho #getvisible #growyourbiz #contentexpert #femalebusinessowner #femalefounder #shemeansbusiness #womeninbiz #girlgetters #creativegirlgang #beyourselfinbusiness #makeithappentoday #projectbmarketing
★ IN THE SPOTLIGHT ★ Sometimes it’s hard to ★ IN THE SPOTLIGHT ★

Sometimes it’s hard to put the spotlight on ourselves. To be bold and put our business out there.

Yesterday I had to do this at my first ever brand photoshoot. It was right out of my comfort zone and something I’ve avoided for a long time due to a lack of confidence.

If I’m honest, I’d also convinced myself I didn’t need new photos as my old ones were just fine. A decision that isn’t going to propel my business forward.

It got me thinking that some of you might feel like this when you have to write about your business….

🙉What if I sound silly?
🙈What if nobody likes it?
🙊What on earth would I say?
🐵What’s wrong with my current copy?

But what if those feelings are actually holding you (and your business) back? 

I’m not going to lie, I found it hard to pose and smile on demand without feeling silly and a little awkward….BUT the photographer encouraged and reassured me, and during the shoot something unexpected happened…

💥I started to feel GREAT
💥I started to feel CONFIDENT
💥I left feeling really positive about my business!

Thank you @charliefloundersphotography for holding my hand through the experience 🙌

Maybe it’s time to change how you talk about your business? Be bolder with your words and approach it from a new angle? Get someone to show you how 🤩

⭐️ I can kickstart your thinking with ideas
⭐️ I can share tips & tricks to make it easier
⭐️ Or I can do the writing for you

Whatever you need, I’m happy to be your copywriting cheerleader 🙌
Words aren’t half as scary as you think ✍️
Just drop me a DM and let’s chat 💬

#copywritingtips #writingtips #writingtipsandtricks #contenttips #contentcreationtips #wordpower #writinginspo #howtowrite #smallbizmarketing #engageyouraudience #smallbizowners #growyourbusiness #growyourbiz #smallbusinesstips #smallandmightybusiness #lovemybiz #makeithappentoday #projectbmarketing
» Get into their shoes « Well not literally…b » Get into their shoes «

Well not literally…but metaphorically! 👟👠

When customers land on your insta profile or website, chances are they’re all looking for the same thing (what you sell or do). But their feelings, needs and reasons for wanting that could all be completely different!

Why does that matter 🤔

Because this is the ✨gold dust✨ of copywriting, and talking about these in your writing is what will draw the audience in and create that connection.
 
If you only tell them..
👉 what you provide (features) 
👉 how to get it (call to action)
⛔️ you could be losing that sales opportunity
 
By focusing on the benefits…
🙌 it resonates with them (they feel seen)
🙌 it shows you understand (builds trust)
 
It’s easy to just tell your audience the nuts and bolts of what you do when you write, but the real skill with copywriting is to frame it from their point of view.
 
Suddenly what you need to say becomes a whole lot clearer 🤓

⭐️ H A P P Y F R I D A Y ⭐️

#copywritingtips #writingtips #writingtipsandtricks #contenttips #contentcreationtips #wordpower #writinginspo #howtowrite #smallbizmarketing #engageyouraudience #smallbizowners #growyourbusiness #growyourbiz #smallbusinesstips #smallandmightybusiness #smallbusinessrocks #lovemybiz #9tothrive #makeithappentoday #learningeveryday #projectbmarketing
☆ IWD2022 ☆ Here on Insta I’ve always felt ☆ IWD2022 ☆ 

Here on Insta I’ve always felt a real sense of community amongst the female business owners 🙌

It’s a place where I’ve been supported, both by those that know me and by complete strangers, which has really boosted my confidence 🤩

Collectively we have the power to make a really big difference to gender equality by speaking out, taking action ourselves and encouraging others to do the same.

So today, on International Women’s Day I’m making a promise to do more of this going forward…

☆ celebrate women’s achievements
☆ challenge gender stereotypes and bias
☆ challenge gender discrimination
☆ support the positive visibility of women
☆ actively support other women in their goals

♡ We rise by lifting others ♡

What will you do?

#IWD2022 #BreakTheBias #shemeansbusiness #femalefounder #femalebusinessowner #womensupportingwomen #buildyourtribe #womenwithaplan #femalefounderscollective #femalefounded #womeninbiz #girlgetters #creativegirlgang #freelancingfemales #getinspired #lovemybiz #9tothrive #empoweryourself #createandconnect #projectbmarketing
✪ SPACE TO WRITE ✪ So this is my little busin ✪ SPACE TO WRITE ✪

So this is my little business space 
My humble home office
My corner of creativity

But I’ve learned over the years that inspiration doesn’t always come just because we’re sat at the desk ready with our laptop 😶

Sometimes it’s just really hard to write, especially when it’s for your own business. I’m here to tell you that this is completely normal!

Our best thoughts and ideas can happen when our minds are free from the pressure of other work deadlines and we’re feeling more relaxed.

Think out on a run…🏃‍♀️
Talking to a friend…💬
Taking a bath…🛁
When you get into bed…😴

By capturing these thoughts in the moment and saving them for later, you’ll find you have some ready-made prompts for your writing when you need them.

Use your phone to write or dictate a quick note so you don’t lose that golden thought. I’ve even been known to send myself an email 😂

The simple message here is give yourself space to write. The ideas that come more naturally are usually the best 🤩

When do your ideas usually strike?

#contentmarketingideas #writingtips #writingtipsandtricks #writinginspo #writewritewrite #contenttips #contentcreationtips #smallbizmarketing #smallbusinesshelp #smallbizowners #businessownertips #getinspired #makeithappentoday #empoweryourself #bizowner #theimperfectboss #createandconnect #workthatworks #projectbmarketing
♡ V A L E N T I N E ♡ A slightly different ta ♡ V A L E N T I N E ♡

A slightly different take on Valentines Day today…

It’s lovely to share our love with others and to feel loved, but let’s be honest, when’s the last time you really showed yourself some love?

Running a solo or small business is tough, a constant struggle to do more, achieve more, create more! It’s super easy to be harsh on ourselves!

So today, stop for a minute and show yourself some love…

❤️Be proud of yourself
🧡Do something that’s just for you
💛Stop chasing perfection
💚Talk kindly to yourself
💙Go at your own pace
💜Stop and celebrate the little wins

Y O U ‘ R E 
D O I N G 
A M A Z I N G 💖

Happy love day x

#happyloveday #smallbusinesslove #smallbusinessrocks #smallbusinesswomen #shemeansbusiness #femalefounder #businesswithheart #smallandmightybusiness #smallbusinessbigdreams #solopreneurlife #smallbizsquad #smallbizclub #smallbizlove #smallbusinessuk #creativebusinessowner #creativepreneurs #mycreativecommunity #workhardhavefun #herestothecreatives #lovemybiz #9tothrive #supportsmallbusiness #smallbusinesssupport #createandconnect #projectbmarketing
HEYYY THERE 👋 Hi - how you doin’ (as Joey T HEYYY THERE 👋

Hi - how you doin’ 
(as Joey Tribbiani would say)

As it’s a new month I thought it was time for a quick intro for those of you that don’t already know me.

I’m Jo 🙋🏼‍♀️, the busy bee behind Project B. 

Mum to two boys (teen & tween 🤪), wife to Shane (chief of banter 😂) and dog mummy to Poppy, a very cute and fluffy Cavapoo 🐶

Here are some random facts about me…

📚I’m a bookworm (reading and listening to them)
🙊Eternal chatterbox (got me into trouble at school)
🦞Friends fan (Ross is my favourite)
☕️Coffee shop lover (can’t pass by without buying)
🍫Chocolate addict (no day is complete without)
🍔Total foodie (food is often on my stories)
🌹I absolutely love roses (hence the pic)
✍️Aspiring novelist (many stories started, none finished)
🙌Champion of words (obvs!)

I’ve worked in the world of marketing for 25 years now and for 11 of those years I’ve been freelance, helping other small business owners and SME’s to get their words just right 🙌 

Incase you didn’t already know words are POWERFUL💥
Good copy can get you by, but GREAT copy gets you noticed 😎

My aim on here is to share some of the tools and techniques I’ve learned to help you improve your own writing, and for those of you wanting expert help then I can do it for you 👩🏼‍💻

Thanks for stopping by today, I’m so glad you’re here 🤩

Tell me something about yourself, do we have anything in common 🤔

#copywriter #copywritingtips #writingtips #writingtipsandtricks #marketingexpert #marketingspecialist #smallbizmarketing #smallbusinessstories #bemoreyou #authenticself #yourvoiceyourstory #createandconnect #creativepreneurs #mycreativecommunity #workhardhavefun #herestothecreatives #lovemybiz #9tothrive #getinspired #bizowner #femalefounder #womeninbiz #girlgetters #projectbmarketing
★ COPY REFRESH ★ January is a great time to r ★ COPY REFRESH ★

January is a great time to review where you are with your communications to make sure they’re reflecting what your business is doing now.

Things can often evolve faster than we realise, and as we get busier our content can quickly become out of date or simply just not reflect our progress!

You don’t have to re-write everything to make a difference, a quick edit of some key areas can do the trick.

These are the top 5 customer touch-points that I would recommend checking and refreshing in January…

1️⃣ Website homepage
2️⃣ Social media bio’s
3️⃣ Linked In company page
4️⃣ Automated customer emails
5️⃣ Google My Business page

And if you are feeling like it’s time for a complete copy overhaul, then it’s worth considering the added value you’ll get from working with a copywriter (shameless plug 🤩).

We don’t just help you create new content, we can also…

⭐️ Provide unbiased feedback
⭐️ Suggest brand new ideas
⭐️ Help you define customer personas 
⭐️ Spark ideas for future content planning
⭐️ Get your creative juices flowing again

And that’s just for starters!

So, if you (and your copy) need a kick up the backside in 2022 then I’m your girl 😜

#copywritingtips #writingtips #writingtipsandtricks #writewritewrite #contenttip #contentcreationtips #smallbizmarketing #marketingyourbusiness #makeithappentoday #empoweryourself #9tothrive #smallbusinesstips #smallbizclub #smallbusinessuk #smallbusinesshelp #smallbizowners #growyourbiz #projectbmarketing
★ THE BULLET POINT ★ All hail the humble bull ★ THE BULLET POINT ★

All hail the humble bullet point 🙌

A must-have tool in any copywriters arsenal.

Highly underrated.
Not the most sexy element of writing.
But definitely essential.

WHY?

This humble little dot (or whatever shape you want to make it) can do all this..

👉Catch the eye of the skim readers
👉Highlight your key points quickly
👉Help readers navigate 

They may seem a bit dull and boring but these little beauties can work their magic in so many places…

⚡️Social media posts
⚡️Website pages
⚡️Online blogs
⚡️Adverts
⚡️Editorial
⚡️Product descriptions

See what I did there 😉😂

Anyway you get the gist, the bullet point is your friend, don’t be afraid to use it!

#tuesdayinspiration #copywritingtips #writingtips #writingtipsandtricks #writewritewrite #contenttips #contentcreationtips #copywriting
#copywriter #businessownertips #smallbusinesstips #smallbizsquad #smallbizclub #smallbusinessuk #smallbizowners #learningeveryday #everydayisaschoolday #lovemybiz #9tothrive #projectbmarketing
WHICH ONE ARE YOU? When it comes to writing copy WHICH ONE ARE YOU?

When it comes to writing copy most people fall into two categories…which one are you?

OVERWHELM 😵‍💫
Got too many ideas in your head
Can’t organise your thoughts into coherent copy
Don’t know where to start

TUMBLEWEED 🤯
No idea what to talk about
Don’t think you have anything useful to say
Mind goes blank when you try to write copy

But don’t worry! These scenarios are both very common and happen for similar and fairly simple reasons…

👉An over focus on what you do, instead of who it’s for
👉You haven’t clearly defined your audience 
👉You’re trying to write too much copy in one sitting 
👉You start to write without any kind of plan

The good news is you can get help and guidance with all of these 🙌

So if this sounds like you, or it’s got your brain buzzing, then maybe we should chat 😉💬

P.S. Even pro-copywriters experience these moments, I am a serial overwhelmer 😂

#copywriting #copywritingtips #writingtips #writingtipsandtricks #writewritewrite #contenttips #contentcreationtips #businessstorytelling #engageyouraudience #getinspired #learningeveryday #empoweryourself #bizowner #growyourbiz #smallbusinesssupport #smallbizmarketing #smallbizsquad #smallbusinesstips #smallbizclub #projectbmarketing
M O R N I N G 👋 I’ve set myself a new challe M O R N I N G 👋

I’ve set myself a new challenge - to try out shorter captions! Not easy for someone who loves long form copy but here goes 😂

My quick tip for today….

Stop overthinking your copy.
Stop over-editing.
Stop over-explaining.
Stop over-analysing.

Write down what you first think.
Take a break.
Go back and edit it.
Cut the waffle (it’s always there).
STOP ✋ you’re done!

The best ideas, words and thoughts are often lost the more we tinker with copy, along with its impact.

Sounds simple? It is! 
It just takes a bit of practice (and some willpower!)
Give it a try 😉

#writingtips #writingtipsandtricks #writewritewrite #copywriting #copywritingtips #contenttips #contentcreationtips #contentmarketingideas #storytellingtips #storytellingmarketing #businessstorytelling #smallbusinesstips #smallbusinesshelp #smallbizowners #bizowner #savvybusinessowners #businessownertips #marketingtips #createandconnect #projectbmarketing
SMALL BIZ OWNERS 🤩 I see you! Juggling all th SMALL BIZ OWNERS 🤩

I see you!

Juggling all the balls.
Spinning all the plates.
Wearing all the hats.

I know it’s tough at times.
Doing all the planning and thinking.
Having to make all the decisions.

But did you know…
It takes a certain kind of person to start their own business.
Someone bold, brilliant and courageous.
Someone just like YOU!

How do I know this?
Because I’m one of you too 😊

Why do I love working with other small biz owners so much?
Because I get it, I see your challenges, I know how much you care.
I know how hard it can be to stay motivated.

I think Friday’s are for feel-good vibes and celebrating!
So whatever you’ve achieved this week in your small biz…
Be proud, be thankful.
Don’t forget you’re a member of a very special club. 
The small biz owners club.
It’s free to join.
We’re a friendly bunch.
We wholeheartedly support each other.
We can achieve great things.

Small biz owners
I see you
I salute you 🙌

H A P P Y  F R I D A Y 💖

#feelgoodfriday #smallbizsquad #smallbizclub #smallbusinessuk #smallbusinesshelp #smallbizowners #growyourbusiness #growyourbiz #smallbizmarketing #supportsmallbrands #smallbusinesslove #supportsmallbusiness #smallbusinesssupport #createandconnect #businesswithheart #smallandmightybusiness #womeninbiz #lovemybiz #projectbmarketing
HEY STRANGER 👋 How’ve you been? After a muc HEY STRANGER 👋

How’ve you been?

After a much-longer-than-planned summer hiatus from social media, I’m glad to finally be back!

Here’s the lowdown on what I’ve been up over the last 2 months…

The GOOD bits - I got a much needed break from posting and enjoyed being more present with my boys over the school holidays. 

The BAD bit - Covid came to stay at the start of October, with all 4 of us going down one after the other 🙈 possibly making it the worlds longest isolation period ever 😂

So while my kids enjoyed 10 days off school on their devices 😳, the hubby and I had to stop everything and retreat under the duvet wondering if our brain cells (and taste buds) would ever recover!

The honest truth is, I’m still feeling a bit meh 😵‍💫, and my social media mojo has gone into hiding 😩 so I need some first-day-back inspiration from you guys! 

Hit me with your words of wisdom, your positive vibes, your jokes, your funny stories…any encouragement will do!

Honestly though, I’ve really missed the daily chatter on here, the community and camaraderie we all share 🙌, and most of all I’ve missed reading all your lovely posts.

It’s good to be back 💕

#beyourselfinbusiness #betruebeyou #mybusinessjourney #smallbusinessstories #smallbizsquad #smallbizlife #businessstorytelling #smallbusinesssupport #smallbusinesslove #businesswithheart #smallandmightybusiness #creativebusinessowner #creativepreneurs #mycreativecommunity #workhardhavefun #herestothecreatives #lovemybiz #9tothrive #makeithappentoday #projectbmarketing
★ BUSINESS STORIES ★ If you have a service bu ★ BUSINESS STORIES ★

If you have a service business then storytelling may not be at the top of your marketing to-do list.

But I’d like to change that!

The truth is that telling stories in business is more valuable than you may realise. Good stories don’t just focus on selling and explaining things, they create trust and meaningful connections by revealing the hidden layers behind a company and what it offers.

This is where an experienced copywriter can add real value 💥 

We can…

★ find the right words to bring the service to life
★ use language that resonates with the customer
★ write in a style that means something to the customer
★ create a story that draws the customer in
★ identify customer pain points and respond to them
★ appeal to customer emotions to compel them into action

In a nutshell we can elevate that story from just telling the audience what you do, to really making them feel something about it ✨✨

You already came up with the brilliant idea for your service and worked your socks off to grow that idea into a business, a copywriter just puts the icing on that cake by ensuring the words do it justice.

It doesn’t matter what your service is, consumer or business focused, complex or simple. Storytelling techniques can be applied to just about anything 🙌

If you want your story to shine then I’d love to help 💜
♡ PROUD ♡ When’s the last time you stopped ♡ PROUD ♡

When’s the last time you stopped for long enough to look back at what you’ve been doing and feel proud of yourself?

I did this morning.

I’ve been working my little socks off for the last few weeks, including right through half term, when it seemed like the whole world was on holiday except us 😩

I’ve written a crazy amount of words in that time including 2 brand new websites, countless Linked In posts for clients, and enough editorial articles to sink a ship full of tea and biscuits! And on reflection I’m really happy with that 💪

Sometimes our achievements in business aren’t the massive ground-breaking moments, they are actually the regular everyday tasks that we complete for our customers with absolute passion and dedication.

I don’t stop and look back often enough as I’m always head down onto the next thing that needs doing, and I bet it’s the same for you too?

What have you done lately that you’re really proud of?

Happy humpday 🌈
💥WRITE BETTER COPY💥 Writing for your target 💥WRITE BETTER COPY💥

Writing for your target customer rather than yourself is the gold standard in copywriting.

It sounds so obvious but in practice it can be harder to stay on track than it sounds!

It got me thinking about how us writers do this, and really it’s all about asking yourself the right questions.

So to help you do the same here are 3 simple stages of questioning that will help you draw out those all important details for the reader:

STAGE 1
How can you help them?
What problems can you solve?
What needs are you fulfilling?
How do they benefit from your product/service?

STAGE 2
How are you adding value for them?
What makes you different to the competition?
How do you want them to feel?
What will help them make the buying decision?

STAGE 3
How do you make it easy for them?
What do they need to do next?

With the customer at the centre of your thoughts, your writing will transition from just telling them what you do, to showing them why it will make a difference.

I really hope this helps? Share or save if you found it useful 🤩
★ TIME IS PRECIOUS ★ Happy Monday you lovely ★ TIME IS PRECIOUS ★

Happy Monday you lovely lot ✨

Let’s kick off the week with a question I think all of you will probably give the same answer to….

Could you do with more time in your business?

Is that a resounding 🙌YES🙌 I hear?!

Well here comes the good news - if you like the sound of…

✅ a shorter to-do list
✅ less pressure on yourself to do it all
✅ less guilt about tasks you hate doing

Then outsourcing your time-consuming copywriting tasks to someone like me could be the answer. 

Your time is precious and running a business takes up a whole lot of it. I’m not just here to help you get your words in order, I’m also here to give you the gift of time 🎁

I mean just think what else you could do with that extra time…

😁More time serving your customers
😁More time growing your business
😁More time planning for the future
🤩Or just time to take a well-earned break!

Writing content can be a stressful and often avoided task for small businesses, but in the right hands it can be done quickly and without any fuss.

So tell me, what’s on your “if I had more time” list.....
⭐️ PEEK-A-BOO ⭐️ Are you there, lurking ⭐️ PEEK-A-BOO ⭐️ 

Are you there, lurking in the shadows of social media just watching what everyone else is doing and not doing much yourself?

Are you thinking nobody would be interested in what you have to say anyway?

Do you tell yourself you’ve got no time to write posts?

Do you worry about coming up with different content ideas?

Do you think because your business is already busy you don’t really need to speak to your audience on social media?

Why am I asking all these annoying questions?! 

Because this was me 🙋🏼‍♀️

For 9 of the 10 years I’ve been freelance I avoided creating my business social media accounts, believing all of the above. Now I’m a year in and wondering why the hell I didn’t do it earlier.

I won’t lie and say it’s not extra work, it is. BUT with the right strategy and planning in place it doesn’t have to be a chore, and the best bit is you become part of a small business community who are all supporting and cheerleading each other. You can even learn a new thing or two 😉

Stop hiding away and start sharing your wisdom with the world...who knows where it might lead!

I’m always here to help with:

⭐️ content strategy planning
⭐️ generating content ideas
⭐️ kickstart session to get you going by yourself
⭐️ content writing when you’re too busy (of course!)
☆ KNOW YOUR VALUE ☆ Putting value on ourselve ☆ KNOW YOUR VALUE ☆

Putting value on ourselves and the service we offer is so important.

Something happened to me recently which once again made me ask myself the value question!

After interacting on here with a target client for a few months they finally contacted me about writing some emails and blogs. I was really thrilled and we had a great initial call chatting about ideas.

All was going well until the client got my quote and it was at this point they started to question not only my rates, but also the timescales I had given for the writing. It became very clear that they wanted to push me down on price.

In the end I had to politely decline the work before it even got off the ground. A bitterly disappointing experience as I loved the ethos of this brand but their behaviour towards me was not reflecting that!

So I wanted to remind all of you not to sell yourselves short either…

It’s OK to say NO if a client is:

🚫 not valuing your expertise 
🚫 not respecting your level of experience
🚫 questioning your integrity
🚫 always wanting more work for less cost
🚫 making unreasonable demands

REMEMBER if you start on a cut-down rate, you’re forever on the back foot!

I still feel gutted about this experience, but also a little bit proud of myself because even just a few years ago I wouldn’t have been brave enough to say no.

Always value yourself and what you’re offering and don’t let anyone else’s bad behaviour make you question that 💪
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